Case Study: Engineering a Scalable Mobile Flypack for Mindfile Multimedia
Friday, 05 April 2013
Mindfile Multimedia is a NYC-based multimedia design studio, whose projects include work for Oprah Winfrey, NBC, TLC, CNN, ESPN, History Channel and IFC.
When Mindfile received a new contract to provide multi-camera production services on a weekly basis for NYC’s St. Malachy’s Church, known as “The Actor’s Chapel,” James Curry, Mindfile’s Founder and Creative Director, inquired about their options for video switchers. The contract called for Mindfile to videotape the spirited and musical masses at St. Malachy’s, which are broadcast weekly on the ABC Family Channel.
In essence, James was looking for a way to quickly set up a multi-camera studio unobtrusively within the church setting. It needed to be able to be built and struck quickly; it also needed to have a small profile and accept upgrades to newer technology as it emerged and as budgets allowed.
AbelCine’s system for Season 1 enabled five cameras to be switched to a program feed and included a multi-view display, simple intercom and the ability to use existing SD cameras and cameras that only had an analog component out.
For the next season, AbelCine built a custom tally signal box to alert camera operators when their shot was “live”. Mindfile was able to upgrade from recording on tape to a file recorder, and change cameras without having to worry about the compatibility of their mobile flypack studio.
As Mindfile began to produce more and more files instead of tapes, they needed a solid solution to archive their materials safely. AbelCine provided them with an affordable LTO-5 solution that met their needs and also installed a new Final Cut Pro editing system to assist with their growth.
AbelCine also coordinated the financing of the equipment, helping to make Mindfile’s capital investment work comfortably within the confines of their customers’ budgets. The AbelCine Finance Services team made sure that Mindfile got the best subsidized rates from the equipment manufacturers, blended with a market rate for the rest of the equipment, and combined into a manageable monthly payment.
The mobile flypack studio has since gone out on jobs for many other customers, allowing Mindfile to leverage their position in the marketplace by exemplifying their ability to artfully cover events, as part of the carefully crafted video message pieces that have become their trademark.
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